THE MONOGRAM PROGRAMME OFFERS
PERSONALISATION FOR MG AND ROVER CUSTOMERS
MG Rover Group has always recognised that each customer is an individual, and
the Monogram Bespoke Build programme was created to allow customers to
personalise their cars through their choice of a broad range of special colours,
a wide selection of interior trim colours and fabrics, and a variety of
individual features not normally available as part of a manufacturer’s
specification. Monogram, introduced in 2002, has attracted almost 3000
individuals who take the opportunity to personalise their cars in this way.
Most popular have been the exclusive exterior body colours, with the 2003
range of 20 colours now enhanced and expanded to 24, including 12 completely new
shades. From the sophisticated Chatsworth to the outrageous Bittersweet, the
2004 Monogram range takes freedom of expression to new limits. One of the new
‘Chromescent’ paints, Moonshine, even offers an iridescent, holographic paint
John Edwards, MG Rover’s Group Sales and Marketing director, said: "The
Monogram programme provides an exclusive opportunity for MG and Rover customers
to realise their personality through automotive style and reflect their
Carrying the personalisation theme through to the interior, a wide range of
leather and Alcantara® interior trims is available for selection. Add to this
the ability to use the ‘Personal Line’ option to colour-key the car’s fascia,
steering wheel, door casings and other interior components, and bespoke build
reaches new heights. Colour-keyed Alcantara® door casing inserts and alternative
fascia finishes are also available to complete the interior integration.
And completing the opportunity is a package of individual factory-fitted
options. High-tech items such as Highline Navigation systems or roof mounted DVD
players complement alloy wheel options, tow packs and other features to ensure
that the Rover and MG customers can enjoy an unprecedented degree of choice in
determining the exact specification of their car.
Chromactive paints have arguably the most powerful paint colours in the new
twenty colours offered within the Monogram programme. They are neither metallic
nor pearlescent, yet they give a dramatic colour shift even in low light and
have high levels of opacity and durability.
The paint formulation uses unique multi-layered pigment flakes which exhibit
a wide range of hues depending on the viewing angle and the angle of light
incidence. Five ultra-thin layers of material are applied to a carrier film, and
it is the precise control of these colourless layers that produces the effect of
changing colours through the physics of light interference. The composition of
these layers produces colour effects similar to those found in nature, such as
soap bubbles, butterfly wings and peacock feathers.
Aluminium, magnesium fluoride and chromium are among the materials used in
the pigment flakes, which are micron sized, or about one fiftieth the thickness
of a human hair. Their manufacturing process is controlled to a tolerance of a
few atoms thickness. Each flake is highly reflective and extremely smooth,
giving the paint high colour saturation and brightness.
Chromactive colours are Spectre and Typhoon.
Kinetic colours also have a striking appearance, but with a less extreme
colour movement than the Chromactive. A unique groundcoat of coloured undercoat
between the primer and the final colour coat gives great depth to the colour and
an impression of different colour layers. Four Kinetic colours have been
selected for Monogram – Mirage, Sunspot, Gulf Stream and Glacier.
A range of exclusive metallic paints
that use silver and coloured aluminium flakes to provide a sparkly effect, with
the size of the flake and its particular coating varying from colour to colour
to give the desired effect.
pearlescents are based on mica pigments in combination with a small
amount of aluminium flake. These are usually finer and their particular
chemical structure provides more flexibility in achieving a particular look.
have more colour-range ‘travel’ than others owing to the structure of the
pigment, so it is possible to use the term pearlescent to describe a
particularly dramatic mica. The Monogram mica – Black Olive – is pearlescent
and demonstrates this emphatic colour movement.
registered trademark of Flex Products, Inc.
COLOUR AND DESCRIPTION
Monogram colours are only available as a special
order, and command an extra price charge to cover the special facilities and
materials required, set according to the technology of the paint constitution.
Monogram paint range for 2004 MG and
Chromescent colours use extremely high
concentrations of pigment to deliver dramatic colour shift or holographic paint
Golden yellow with green
Silver with shifting spectral
Emerald with purple flip
Chromactive colours contain
multi-layered pigment flakes with special reflective qualities.
Aurora Crimson to orange ‘travel’
Black to purple to bronze
Dark blue to purple over olive
Brighter blue to purple travel
Kinetic colours demonstrate a subtle
multi-layer colour effect.
Light to mid blue with gold
Smokey slate shifting to olive
Grey-blue with gold highlights
Pearlescent yellow with ochre
and citrus effects
Supertallic is a range of distinctive
metallics, and micatallics for a pearlescent effect.
Monogram colours are only available as a special order, and command an extra
price charge to cover the special facilities and materials required, set
according to the technology of the paint constitution.
PLEASE NOTE the prices listed below are
not current (guidance only)
Rover 45 / Rover 25
MG ZS / MG ZR
Other paint options
Rover colour on MG
AND TRIM CHOICES
MG ZT/MG ZT-T
12 unique interior leathers
20 unique exterior colours
Coloured Alcantara seats
Coloured fascia inserts
Wood effect fascia inserts
There is now a far greater choice of interiors on Rover and MG models.
A range of fascia effects include wood or coloured is now available to MG
ZT/ZT-T customers. The choices are Royal Blue, Copperleaf Red, Trophy Yellow,
British Racing Green, Burr Walnut, Technical or Metropolis Black.
All MGs are now available with Alcantara seats, offered in a range of
complementary colours. Gunsmoke will continue to be offered alongside four new
colourways: in Blue, Red, Green and Black (TF is available in Gunsmoke
Full cream leather sports seating is available as an option on MG ZT/ZT-T.
MG ZT/MG ZT-T
MG Rover is extending the range of
factory fitted options to support the market trend towards greater
A top-specification DVD player with
roof mounted screen installation has been developed for Rover 75 or MG ZT
customers. For Rover 25 and 45, a portable DVD player will soon be available.
A detachable towbar is to be made
available across all models except MG TF.
This will include the electrics pack.
On MG TF, the
windstop, a popular accessory, can now be specified as a factory option.
These specifications are for the UK market only.
Deviations from the model variant described here are possible in various