The Roewe 550 will be officially launched for the market at a SAIC show in June 2018. The 550 was shown to the world at the recent Beijing Auto Show and gained wide attention from both domestic and foreign visitors to the show, many acclaimed the Roewe 550 as the finest Chinese made vehicle to date.
The 550 has been designed to appeal to British buyers the lines were penned by a team of leading UK stylists working for Roewes owner Shanghai Automotive Industry Corporation (SAIC). The Chinese firm recently bought NAC MG, and is now looking to use the famous octagon logo to give it a slice of the lucrative European market, as SAIC has decided not to bring the Roewe badge here. A car based on the 550 will be the first MG to go on sale.
The Roewe 550 is an intelligent sedan according to SAIC, this comes in form of the D5 digital dashboard which is also known as a driving management system. What this exactly does, is still a bit of a mystery to China Car Times. Obviously its based on the infamous talking Maestro, a distant cousin of the modern day Roewe 550. The D5 digital dash offers the RMI (Roewe Multimedia Interface) which is a DVD screen, GPS navigation, an information delivery system The autobox transmission is also hooked up to the D5 system, which apparently lowers the risk of electrical failure.
The 550 does come jam packed with every safety acronym they could think of: Slip control system (SCS) ABS, EBD, CBC, MSR, TCS, VSC. The 550 is also built to European NCAP 5 star crash test safety standards, as well as the Chinese CNCAP 5 star safety standards. The sharp lines follow closely from last years Roewe W2. But the roadgoing version, which will go on sale in China next month with a 1.8-litre turbo-charged petrol engine, has a new slatted grille. Inside the modern theme continues, with a curved dash and two-tone finish thats similar to the BMW 3-Series. However, its highly unlikely that the Roewes build quality will be anywhere near a match for the German machine.
But building the MG version at Longbridge which has had £39million of investment ploughed into it by NAC MG, and still retains a small but experienced workforce should ensure this model will deliver the quality demanded by European buyers.
And in other Roewe 550 news: SAIC are busy working on a hatchback version of the Roewe 550, and possibly an SUV.